Southwick Associates Offers Unique Insight into Participation, Purchases and Perceptions of Today’s Outdoorswoman

Southwick Associates

AmericanPressTravelNews, News Release from Southwick Associates-Fernandina Beach, FL. – As overall numbers of hunters and anglers have remained relatively steady in recent years, one thing is certain; within that group of adventure-seeking outdoor enthusiasts, the number of women participants continues to climb. Today, women make up more than one-quarter of all anglers (nearly 27 percent), while just over one in 10 hunters (11 percent) are women. As a result of their growing numbers, women hunters and anglers are increasingly a force outdoor businesses are attempting to reach. To help those companies and organizations seeking to understand the modern sportswoman, Southwick Associates has created their annual “Women in the Outdoors in 2015” which is available for free on their website.

Key statistics and findings in the updated report include:

Forty-four percent of female anglers who fished freshwater fished for largemouth or spotted bass.
Seventy-two percent of female freshwater anglers used artificial lures, the most by far. Second was live bait, used by 59 percent of female anglers.
Fifty-six percent of female anglers who fish saltwater do so for any fish that bites.
Ninety-six percent of female anglers fish with rod and reel, more than those who fly fish, ice fish, bow fish, noodle or fish with a cane pole combined.
Just as with male hunters, the whitetail deer is the most sought after North American game animal by women (60 percent).
A higher percentage of men (76 percent) than women (59 percent) shoot rifles, but a larger percentage of women (47 percent) use shotguns than men (43 percent).
A larger percentage of women (28 percent) also enjoy archery than men (23 percent).
Ammunition was the most purchased hunting/shooting equipment in 2015 by both women (82 percent) and men (83 percent).

“Women are a huge part of the outdoor market and even influence spending decisions by others in their households. Smart companies need to reach out to the female segment,” says Rob Southwick, president of Southwick Associates, which designs and conducts the surveys at HunterSurvey.com, ShooterSurvey.com and AnglerSurvey.com. “Our annual ‘Women in the Outdoors’ report offers a lot of insight on this consumer segment not found anywhere else.”

In addition to women’s levels of participation and purchase habits, the report also sheds insight into the type of media females turn to for information -particularly information that influences their purchase decisions. Much of the data organized in the report is pulled from a year’s worth of survey results on Southwick Associate’s HunterSurvey.com, ShooterSurvey.com and AnglerSurvey.com, as well as the Southwick Associates Media Monitor (SAMM), a quarterly survey since 2010, to measure use of outdoor media -namely magazine, television and internet (social media) in the fishing, hunting and shooting communities.

22. Movable Targets From Birchwood Casey Are Top of the Line

**4 different solid steel movable target sets. Easy breezy to set up in a few moments.**

APtravelnews-New Products- November 12th, Goose Holler Farm-Bob and Barb “On the Road Again”-At the recent SEOPA Writers Conference in AL. we found a few items that we just felt our readers should know about. We really like the 4-different targets from Birchwood Casey excellent for use with .22 rimfire rifles and handguns. I did a bit of shooting with my .22 to check sighting-in my new scope. It was fun to see the Gallery, Little Rattler, Sidewinder and Qualifier models perform simply and wonderfully, showing me each “hit” and a few misses too, of course by the sound of the hit and the rotation of the targets that danced nicely to the .22 hits.

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Snap Shot Quick Peep Shot Gun Sight For 12-Gauges Clicks On Useful!

My 12-Gauge Weatherby, fitted with Snap Shot. Easier hits on the disks!

P1030324 — The Snap Shot sight enhancer really works! It slides and adjusts your sight view dramatically!

APtravelnews-New Product report-3/10/15–I always loved taking a “snap-shot” with my camera and now here comes a Snap Shot for my/your 12-gauge shotgun! No tools, just snap this baby on and you have an enhanced view down barrel of your trap and skeet shots, duck and goose quarry and rabbit on the run shots.

I’ve used it and it works-period! It works alone or enhances your existing sight system. You can enlarge your sight picture by sliding the unit back on the barrel ,and the thing comes off with a snap, but I’m leaving it on for good!Love this sight enhancer! The item is distributed by EZ Access Gear , LLC from Black Creek, Wisc. go: WWW.ezaccessgear.com phone 920-609-7995

New Fishing Lures, Lines and Terminal Tackle For 2015

**Lures, line, quick attach fishing floats for 2015.**

APtravelnews & AP Product News-January 2nd,–Crossville, TN–Recently we had the opportunity to join in as members of SEOPA’s (Southeastern Outdoor Press Association) 50th Anniversary Conference at Fontana Lakes Resort in North Carolina. During the conference, media types have a chance to visit with various outdoor products manufacturers and view, test and enjoy items, active outdoor sportsmen and women would use in their hunting, fishing and boating life-all kinds of items, from game and fish seasonings, duck and turkey calls, to tree-stands, guns, fishing rods and even hand warmers for those who ice fish, or stay out in the cool and cold of fall and winter.

A little known fact by anglers gleaned from a visit to the Chattanooga Aquarium, probably one of the very finest in the world is that the Tennessee River has more freshwater species than any other body of water in America. I have lived in TN. for 10-years and I have never fished the river OK!, please don’t ask why! Yes, this is going to change, as I am heading for the river today! Stay tuned.

The following fishing items are all I may be using during my forays to the river: Berkley makes a wide variety of baits both soft and hard baits and the new Flicker Minnow Pro in Slick Purple Bengal in size 7, is one I will try first. It dives to from 14-17 feet in depth and I know if G-D is with me, a perch, bass or hopefully a trout is going to commit to a whack at it! Sebile Action First, provided a neat looking floater called the Squarebill Sunfish. I am fairly confident a sassy bass will strike this on a first cast to the water lilies in a bend in the river. If they don’t bite on the floater, I’ll try their Lipless Sinker with rattles; who knows? Fortunately, these companies make these lures in different sizes and colors and just like my fly fishing excursions with my fly box full of you name it in color and size, my tackle box gives me the arsenal of possibilities that persnickety fish might like!

From catfish mono line, to crappie and the rest of the gang, new lines appear to be just that, new! I’ve got Gamma Touch Flourocarbon, Stren, Berkley IronSilk in green, and all in weights that will fill my old reels with fresh ammo presentations in abrasive resistant styles. Something I always thought would be a good idea also fell into my bag; “Frog Hair Adjustable Single use EZ-On float indicators from Gamma. No rubber bands, just quick-attach little threads and ready to fish little Bobber’s in several sizes and coloration styles. If I were you, I’d at least check out all this in the big box stores and mom and pops too!