Top Sportfishing Equipment Brands for 2018
FERNANDINA BEACH, FL. — Sportsmen are spending millions of dollars on fishing equipment, but which brands are they buying? Southwick Associates surveyed more than 11,000 anglers in 2018 through their online AnglerSurvey.com consumer panel to identify the top brands in the market.
In 2018, some of sportfishing’s most frequently purchased brands include:
  • Top combo brand: Shakespeare
  • Top fluorocarbon fishing line brand: Seaguar
  • Top monofilament fishing line brand: Berkley Trilene
  • Top soft bait brand: Zoom
  • Top spinner bait brand: Strike King
  • Top leader brand: Ande
  • Top fly line brand: Scientific Angler (3M)
  • Top fly brand: Umpqua
  • Top fish finder/sonar brand: Humminbird
  • Top fishing clothing brand: Columbia
  • Top waders/wade boots/chest wader brand: Frogg Toggs
  • Top tackle box brand: Plano
  • Top bait bucket/aerator brand: Frabill
  • Top scale, grip, measuring device brand: Rapala
  • Top trolling motor brand: Minn Kota
  • Top cooler brand: Coleman
To purchase a report or discuss custom research, contact Nancy Bacon at Nancy@SouthwickAssociates.com.