Monthly Archives: May 2016

Southwick Associates Offers Unique Insight into Participation, Purchases and Perceptions of Today’s Outdoorswoman

      Southwick Associates


 AmericanPressTravelNews, News Release from Southwick Associates-Fernandina Beach, FL. – As overall numbers of hunters and anglers have remained relatively steady in recent years, one thing is certain; within that group of adventure-seeking outdoor enthusiasts, the number of women participants continues to climb. Today, women make up more than one-quarter of all anglers (nearly 27 percent), while just over one in 10 hunters (11 percent) are women. As a result of their growing numbers, women hunters and anglers are increasingly a force outdoor businesses are attempting to reach. To help those companies and organizations seeking to understand the modern sportswoman, Southwick Associates has created their annual “Women in the Outdoors in 2015” which is available for free on their website.

Key statistics and findings in the updated report include:
  • Forty-four percent of female anglers who fished freshwater fished for largemouth or spotted bass.
  • Seventy-two percent of female freshwater anglers used artificial lures, the most by far. Second was live bait, used by 59 percent of female anglers.
  • Fifty-six percent of female anglers who fish saltwater do so for any fish that bites.
  • Ninety-six percent of female anglers fish with rod and reel, more than those who fly fish, ice fish, bow fish, noodle or fish with a cane pole combined.
  • Just as with male hunters, the whitetail deer is the most sought after North American game animal by women (60 percent).
  • A higher percentage of men (76 percent) than women (59 percent) shoot rifles, but a larger percentage of women (47 percent) use shotguns than men (43 percent).
  • A larger percentage of women (28 percent) also enjoy archery than men (23 percent).
  • Ammunition was the most purchased hunting/shooting equipment in 2015 by both women (82 percent) and men (83 percent).
“Women are a huge part of the outdoor market and even influence spending decisions by others in their households. Smart companies need to reach out to the female segment,” says Rob Southwick, president of Southwick Associates, which designs and conducts the surveys at, and “Our annual ‘Women in the Outdoors’ report offers a lot of insight on this consumer segment not found anywhere else.”
In addition to women’s levels of participation and purchase habits, the report also sheds insight into the type of media females turn to for information -particularly information that influences their purchase decisions. Much of the data organized in the report is pulled from a year’s worth of survey results on Southwick Associate’s, and, as well as the Southwick Associates Media Monitor (SAMM), a quarterly survey since 2010, to measure use of outdoor media -namely magazine, television and internet (social media) in the fishing, hunting and shooting communities.

Coffee From the JumpinGoat Coffee Roasters

P1060035American Press Travel News-May 29th, Nacoochee Village, Helen, GA.-Bob and Barb “On the Road Again.”

65 to 70-countries in the world grow coffee, and coffee grows best between the Tropic of Cancer and the Tropic of Capricorn. So what does that mean for us caffeine addicts? Well, as scientists have discovered more than 800 different aromatic compounds in coffee there’s no wonder addicts like us drinkers (150-million Americans alone)  really pay attention to an early morning, aromatic and tasty wakeup-call from “siren” coffee!

Oil is the first most traded commodity and coffee is 2nd. For over a thousand years coffee has been consumed, world-wide! Drinking a single cup of coffee provides 300 phytochemicals, which act as anti-oxidants and stay in the body for up to a month. Coffee beans are actually berries and it takes about 40 beans to make one Espresso cup. Dark coffee has less caffeine than from a light roast set of beans. Legends have it that goats actually discovered coffee berries (beans). Seems a herder noticed his goats jumping and running around happily and the herder noticed they had been eating coffee berries. More on coffee nest week, got to go get me a cup so I can jump around some more before I sit down in front of the computer again! 

Memorial Day, Yes Memories of Those that Gave Their All, for All of Us!

AmericanPressTravelNews-May 29th, -Goose Holler’ Farm, TN.-Bob and Barb “Stopping to Smell the Roses” at the Farm!  As my dad was in the Battle of the Bulge, became permanently injured by loss of digits on his feet, but was able to continue to work and build a family, he was truly one of the lucky ones that went to, and came home from war. Besides being disfigured, he never got over his experiences and never spoke of them if he could help it! This weekend is for those that gave up everything for all of us, the world included, to keep us safe from the barbarism of the Germans and the Japanese, who both started a conflict that has been credited for killing over 60-million humans, people who wanted more than anything else to just live in peace and happiness. So this weekend, may the young who do not remember what happened before, that now lets them live free lives, doing great things and some very stupid things as well, and those that do remember the terror that is still going on to day in the Middle East, should thank more than their “lucky stars” ,in remembrance of those that went to heaven for us all. We all need to take a moment and pledge to them with our hand over our heart to the flag that has given us the freedoms, we now so often all take for granted!

Crawfish Dinner at the Pour House in Crossville, TN. was Excellent

Crawfish by the bowl-full to claw through, corn, Andounille sausage, potatoes, we didn’t order it, but our new friends shared the goodness!
We had a terrific crawfish dinner as good as if we were in LA.
We had a terrific crawfish dinner as good as if we were in LA.  

Americanpresstravelnews-May 28th, Goose Holler’ Farm, TN.– B n B ‘s (your aptravelnews writer/photographers)  Wedding Anniversary- OK! So what to do when you reach that day when your wedding anniversary rolls around? Well, you go out to a friendly, great food restaurant, eat and chat with fellow diners and have at least one beer!  That’s what we did yesterday, we went to the Pour House. Barb had cod, I had a shrimp Pour Boy sandwich and our friends the Limoges had the same. Sitting near us on benches for chairs (to encourage that neighborly atmosphere of congeniality and talk) we met several couples, some from TN. a some from Louisiana and some from Gatlinburg all coming to Crossville to enjoy the all-you-can-eat crawfish boil. We tasted everyone else meals, we talked, ate and drank in a very friendly, happy atmosphere! It was our first time at the Pour House with very reasonable prices, and we are going back as much for the food as for the relaxed friendly atmosphere! Ask us about this great spot!